Healthcare, 2024
Luminopia
A new parent app and a redesigned in-headset VR experience for an FDA-authorized amblyopia therapy for children.
- Role
- Lead product designer
- Team
- Led 2 designers
- Outcome
- Design handed off
Selected work.
A payments app, a luxury flower shop, a school platform, an enterprise hub, a healthcare app and an AI product I built solo. Each one shows the problem, my role and the outcome.
The product I built
calog.cc
An AI calorie tracker for desi food. Designed, built and shipped solo.
- Role
- Solo: product, design, engineering
- Stack
- Next.js, Supabase, Gemini
- Status
- Live, 140+ users
Different problems. Different scales.
Healthcare, enterprise intranets, fintech, EdTech, aviation, luxury eCommerce, music and telecom.
Luxury eCommerce, 2024
McQueens Flowers
A luxury flower shop app that greets you like a florist: three questions, then a bouquet. In English and Arabic, for the UK and Saudi Arabia.
- Role
- Lead product designer
- Team
- Senior designer, UX strategist, PM
- Outcome
- Design handed off
Enterprise, 2022
McDonald's Restaurant Technology Hub
A members-only hub inside McDonald's intranet that turns technical release notes into something franchise owners read. Built on Unily CMS.
- Role
- Lead product designer
- Team
- 2 to 3 designers, PM, engineering
- Outcome
- Shipped
Fintech, 2022
PayFast
A mobile wallet for Pakistan's licensed payment gateway, with bills, top-ups and pay or request. I mapped the whole app and led the MVP. Now live on iOS and Android.
- Role
- Project lead and product designer
- Team
- Led 1 designer at Grocode
- Outcome
- Live
EdTech, 2020-2022
SimpliEd
A student management and learning platform for Foundation Public School, researched and designed module by module, now offered to other schools.
- Role
- Strategy and product design
- Team
- Grocode, brand designer
- Outcome
- Live
Aviation, 2025
Etihad Airways
One connected ecosystem: web, mobile app and an AI-assisted self-service layer.
- Role
- Lead product designer
- Team
- Led 3 designers, PM, tech lead
- Outcome
- Concept pitch
Music, 2008-2014
Coke Studio
UX, design and development of Coke Studio Pakistan's website, launched and looked after from Season One to Season Seven. I also led Coca-Cola's Universal Website Guide, which kept Coke Studio's websites consistent across its markets in India, Africa and the Middle East.
- Role
- UX design and web development
- Team
- Creative Chaos, for Coca-Cola
- Outcome
- Shipped, seven seasons
Telecom, 2013-2015
Mobilink
Two revamps of Mobilink's website, now Jazz. The 2013 site was the first mobile-responsive telco website in Asia, and the 2015 redesign brought a fluid layout and eCommerce.
- Role
- Project lead, UX and UI
- Team
- Led designers and developers
- Outcome
- Shipped twice
Beyond the featured work
There's a lot more. 150+ clients since 2006, for startups and global brands at home and around the world.
- McDonald's
- Coke Studio
- Coca-Cola
- Luminopia
- McQueens Flowers
- Maersk
- Toyota
- Unilever
- Jazz
- PayFast
- Sehat Kahani
- OPTP
- Engro
- SadaPay
- eBay
- Groupon
- XStak
- & many more
Get intouch
Building a product, improving one that exists, or need one person who designs and builds? Tell me what you're working on. I reply within 24 hours.
Get in touch150+ clients50+ team members hired and managed5+ startups