Build
calog.cc
An AI calorie tracker for desi food that I designed, built and shipped solo.
Case study →A short film: Zair gets up from his chair, gets into a time machine, sets the date from 2026 to 2006 and drives back to meet himself at his first desk.
A short film: Zair gets up from his chair, gets into a time machine, sets the date from 2026 to 2006 and drives back to meet himself at his first desk.
I started by building it myself.
- HTMLMarkup
- CSSLayout
- PHPMy own CMS
- WordPressCustom themes
I like figuring out how things work. That never changed.
Then I learned to design.
Career timeline
- 2006BuildWeb designer and developer, Creative Chaos
- 2011DesignSenior UX designer and team lead, Creative Chaos
- 2014LeadWeb development manager, Creative Chaos
- 2017 · 2018EntrepreneurshipCTO, Jambro · Co-founder, Grocode
- 2021ProductPrincipal product designer, Creative Chaos
- 2026Build againBack to shipping my own products
- NowAIDesigning and building with AI
Brands
That led to work at a pretty wide range of scale.
- McDonald's
- Coke Studio
- Coca-Cola
- Luminopia
- McQueens Flowers
- Maersk
- Toyota
- Unilever
- Jazz
- PayFast
- Sehat Kahani
- OPTP
- Engro
- SadaPay
- eBay
- Groupon
- XStak
- & many more
Brands people know, at home and around the world.
Selected work
Three chapters of the work.
Complexity
Luminopia
A new parent app and a redesigned in-headset VR experience for an FDA-authorized therapy for children. I led two designers.
Case study →
Scale
McDonald's Restaurant Technology Hub
A members-only hub inside McDonald's intranet that turns technical release notes into something franchise owners read. Shipped on Unily CMS.
Case study →How I work
Every screen starts as a decision.
- EmpathizeUnderstand the users and the business.
- DefineFrame the problem clearly.
- IdeateExplore solutions together, with engineering and product.
- DesignFlows, prototypes and design systems in Figma.
- TestValidate with real users and stakeholders.
- DeliverStay close to developers through handoff.
- Lead & reflectMentor designers, run critiques, keep improving the process.
Figma
Every file gets the same structure, so developers never have to guess.
But I never stopped wanting to build.
After years of designing other people's products...
I started building again.
calog.cc, the product I built
I built an AI product around a simple rule:
AI should ask when it isn't sure.
140+ registered users.
- You describe a meal in plain words, desi food included.
- The AI reads it and scores how sure it is. If it's confident, it logs.
- When it isn't sure, confidence lands below 0.7.
- So it asks. A review card comes up instead of a silent guess.
- You confirm or correct. Then it's logged.
Confidence
…
Reading the mealSure: loggedNot sure: asks you
Services
How I can help.
Pick the role you need. I've played all of them.
- Designer
- Strategist
- Developer Webflow and AI
- Mentor
Consulting
Product direction, design reviews and the hard calls. I look at what you have and help you decide what to do next.
Projects
Design and build, start to finish: product design in Figma, Webflow sites, and AI-powered products.
Retainer
An ongoing product partner. Design, build and advice when you need it, month to month.
Get in touch
Hiring for a senior product role? That's a conversation too.
Don’t take my word for it.
LinkedIn
“Whenever Zair has said ‘Don’t worry’ it has been that way.”
“Had a pleasure of working with Zair for almost 7 years and the experience was fabulous. A true Rockstar when it comes to UI/UX and product experience + an equally cool headed professional.
There is a lot I can talk about when it comes to his skills, experience and capabilities but to sum it up; Whenever Zair has said ‘Don’t worry’ it has been that way. Together we along with our team had a chance to work on numerous projects, pitches and of course ideas and each time he has offered ‘one more thing to learn’.
He checks all the key traits I would love to have in a colleague: 1. Trustworthy 2. Delivers when committed 3. Clear in communication. Skills are a given for him.”
Sardar Mohkim KhanHead of Business Development, VentureDiveSame team, almost 7 years, 2023
LinkedIn
“A problem solver… always ready to put in the hard work.”
“I’ve worked with Zair for over a decade and have found him to be a problem solver, passionate about his work, and always ready to put in the hard work. I wish Zair the best of luck in his future endeavors.”
Shakir HusainFounder and CEO, Creative ChaosManaged me directly, 2018
ADPList
“An exceptional designer, leader and mentor.”
“Zair is an exceptional designer, leader and mentor who genuinely cares about helping other designers succeed. His valuable advice and mentorship in both UX design and Webflow have been incredibly beneficial. Thank you so much, Zair! I will definitely book another session in the future.”
Camie WongIncoming UX Researcher, York UniversityMentee, Canada, 2024
LinkedIn
“The only benchmark I see around him is himself.”
“If I could mark, Personable, Expert, High Integrity and Good (no Great) value, I would. Zair is beyond doubt the most dynamic Graphic/web designer I have ever had the pleasure to work with. A great team player, he takes full ownership of a project and delivers new levels of commitment from start to end.
In totality the only benchmark I see around him is himself.”
Rumaisa ReemPsychotherapistClient, 2010
ADPList
390+
Minutes mentoring, 4 countries
ADPList
“Extremely knowledgeable on the subject of UI/UX.”
“Zair is an amazing mentor who is extremely knowledgeable on the subject of UI/UX. He pointed out the aspects which needs improvement and also provided resources. It was a great experience with him. Highly recommended!”
Ali SaqibStudent, CourseraMentee, Pakistan, 2024
LinkedIn
“One of the best guys to learn from and work with.”
“Zair’s a professional far beyond ones expectations. He’d go to furthest limit to achieve what ever’s possible. One of the best guys to learn from and work with.”
Shahzad KhanProduct Design Leader, MENAReported to me directly, 2009
LinkedIn
“All of them have been completed on time.”
“A creative mind and a humble personality, Zair has been an absolute pleasure to work with. His technical knowledge has always been a source of fascination for me. I have directly worked with him on a number of projects and all of them have been completed on time. He is someone who always brings something new to the table and constantly keeps himself updated to trends and what’s happening in the industry. I look forward to the day we do a project again together.”
Ali InamMarketing Director, launched CAFU in the UAEWorked together, different teams, 2015
ADPList
“His authority in the field truly shines through.”
“I had an enlightening and informative session with Zair on UX. His authority in the field truly shines through as he adeptly guided and supported me throughout.”
Farhan KhanGraphic designer, Studeo360Mentee, Pakistan, 2023
Learning
Figma to Webflow
InterviewBuilding calog.cc with AI
LinkedIn
“A unique and irreplaceable contribution to the team.”
“During the 2 years and many times that I have had a chance to work with Zair Abbas has been a different learning experience altogether. Zair has knack for kick-ass Web designing and development. I, myself have consulted his expertise at numerous times and always received a humble and timely response. Being one of the youngest developers I know, Zair brings his colorful persona and his vast experience in Web UI designing on the table which make him a unique and irreplaceable contribution to the team.”
Maryam Bandukda, PhDSenior Research Fellow, UCL Computer ScienceManaged me directly, 2009
ADPList
“He even explained using real world examples.”
“He took alot of effort in preparing for the session and all his pointers and explanations were of great help. I really enjoyed how he even explained using real world examples.”
Amrita AlexUI/UX DesignerMentee, USA, 2023
LinkedIn
“I learned a great deal from Zair.”
“Zair constantly amazed me with his industry insight and original approaches to solving problems. Zair consistently demonstrated a strong work ethic at CC and a dedication to success. Zair is a trustworthy individual. He’s dedicated, self-motivated, methodical, and very capable. I learned a great deal from Zair.”
Abdul Qadir MohiuddinService design, government digital servicesSame team, 2010
LinkedIn
“A man of protocols.”
“Zair, is a man of protocols. This is a rare attribute especially for someone from the UI design domain.
A nice, easy to work with and understanding person, who can not only conform to requirements thrown at him but for his sheer enthusiasm towards what he does, springs out a neat design all by virtue of his own creativity, now and then.
A promising, loyal, friendly guy who in my eyes, stands as one of the prime assets in CC Design.”
Sameer ul Haque SiddiquiSoftware Engineer and Consultant, CodeAestheticsSame team, 2009
LinkedIn
“He doesn’t need guidance.”
“Zair is one heck of a UI Developer, and web programmer. You ask him to work on anything, and creatively he’ll make it look even more beautiful than you could imagine. He doesn’t need guidance, he just needs to be told what the project is, what do we intend to achieve, and of he goes on his wild and wacky journey to churn out what would just be the ideal output. I wish him great success and that his creative elements and wild imagination remain with him, and he keeps delivering great stuff all the time.”
Muhammad NawazFractional Head of Product, Empakt FinancialSenior colleague, 2009
Ask them yourself.
Get in touchHealth. Family. Growth.
Life pillars I work on every day.
