{"id":50242,"date":"2016-04-15T18:37:52","date_gmt":"2016-04-15T13:37:52","guid":{"rendered":"https:\/\/zairabbas.com\/blog\/?p=50242"},"modified":"2023-01-31T21:27:33","modified_gmt":"2023-01-31T21:27:33","slug":"rbs-pilot-project-promises-huge-breakthrough-in-reducing-the-incidence-of-diarrhoea-sehatmandgharanay-dettol","status":"publish","type":"post","link":"https:\/\/zairabbas.com\/blog\/2016\/04\/15\/rbs-pilot-project-promises-huge-breakthrough-in-reducing-the-incidence-of-diarrhoea-sehatmandgharanay-dettol\/","title":{"rendered":"RB\u2019s Pilot Project #SehatmandGharanay #Dettol"},"content":{"rendered":"\n
\"SehatmandGharanay-Dettol-01\"<\/figure>\n\n\n\n

Sargodha, April 12, 2016<\/em><\/strong>: Reckitt Benckiser Pakistan (RB), manufacturer of Dettol, has announced its long-term commitment to fighting diarrhoea and improving health and hygiene practices in Pakistan during a press briefing held at Dhori village in Sargodha district. The announcement was made by Patricia O\u2019Hayer, Global Head of External Communications and Affairs during her visit to Pakistan to evaluate the progress of the pilot project. The project is aimed at reducing the incidence of diarrhoea and improving health, hygiene and sanitation practices of the low-income households. \u201cRB\u2019s commitment to Pakistan involves initiating and sustaining such projects that can improve health and hygiene within the country. With this project RB aims to reduce the incidence of diarrhoea, particularly among children, and prevent child deaths due to diseases such as diarrhoea\u201d she said. It is to be noted that diarrhea is the second leading cause of death from a preventable disease for children under 5 years of age. Pakistani children suffer from 25 million cases of diarrhea every year, with 53,300 child deaths due to diarrhea related causes annually.<\/p>\n\n\n\n

The campaign\u2019s pilot, \u201cSehatmand Gharanay, Khushhal Pakistan<\/em>\u201d, was conducted in collaboration with Plan International, an NGO that already has several Water, Sanitation and Hygiene initiatives across Punjab and many others all over Pakistan. RB\u2019s collaboration and implementation of the innovative behavior change model has shown accelerated results. RB has also been instrumental in making the idea sustainable and empowering women by introducing an inclusive business model. Women, referred to as hygienists, from within the local community are empowered to become messengers of health and hygiene to households within the village. They carry a basket of products which is prepared in partnership with other private companies and includes excellent quality products at highly subsidized rates. The purpose of this campaign is to improve homes and lives across Pakistan through positive behavior change and to deliver a sustainable community engagement model by empowering women to take the lead in protecting their family health.<\/p>\n\n\n\n

During the discussion with media, RB Pakistan\u2019s Chief Executive, Shahzeb Mahmood, emphasized the fact that the Company\u2019s business is directly related to improving public health and hygiene through introducing good sanitary practices in each home. He further stated, \u201cThe phrase charity begins at home applies above all to ensuring adoption of a hygienic lifestyle by all citizens. This is largely missing in low-income households.This is a leading cause of diseases such as diarrhoea which further results in high infant mortality. RB has therefore launched this campaign to bring about sustainable behaviour change through education and direct community involvement in improving health, hygiene and sanitation practices of these low-income households. We already have the government\u2019s endorsement and look forward to the government\u2019s continued support to have a far reaching impact across Pakistan.\u201d<\/p>\n\n\n\n

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About RB<\/strong><\/h3>\n\n\n\n

RB is a company with a history of over 150 years and is a manufacturer and marketer of branded products relating to health, hygiene and home, operating in nearly 200 countries of the world. In 2015 it was ranked number 4 on Newsweek\u2019s ranking of Top 10 Green Companies of the World, ranked on corporate sustainability and environmental impact.<\/p>\n\n\n\n

In Pakistan RB started its operations in the late 1950\u2019s and for 3 generations of Pakistanis many of RB\u2019s brands have been household names, trusted for their quality and efficacy. These brands include Dettol, Harpic, Mortein, Clearasil, Strepsils and Veet.<\/p>\n

90<\/b> views on this post<\/small><\/div>","protected":false},"excerpt":{"rendered":"

Did you know that 53,300 children in Pakistan die every year due to diarrheal diseases? Globally, diarrhea is the second leading cause of death for children under 5 years of age from a preventable disease. Simple habits like hand washing and general hygiene can greatly reduce the occurrence of diarrhea. <\/p>\n

Read the postRB\u2019s Pilot Project #SehatmandGharanay #Dettol<\/span><\/a><\/div>\n
90<\/b> views on this post<\/small><\/div>\n","protected":false},"author":1,"featured_media":50245,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[298,55,60],"tags":[580,579,578,582,577,575,576,581,583],"class_list":["post-50242","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-media","category-general","category-news","tag-dettol","tag-sehatmandgharanay","tag-diarrhoea","tag-khushhal-pakistan","tag-pilot-project","tag-rb","tag-reckitt-benckiser","tag-sargodha","tag-shahzeb-mahmood","excerpt","zoom","full-without-featured","even","excerpt-0"],"yoast_head":"\nRB\u2019s Pilot Project #SehatmandGharanay #Dettol - Zair Abbas' Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/zairabbas.com\/blog\/2016\/04\/15\/rbs-pilot-project-promises-huge-breakthrough-in-reducing-the-incidence-of-diarrhoea-sehatmandgharanay-dettol\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"RB\u2019s Pilot Project #SehatmandGharanay #Dettol - Zair Abbas' Blog\" \/>\n<meta property=\"og:description\" content=\"Did you know that 53,300 children in Pakistan die every year due to diarrheal diseases? 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